Netflix has appointed former Uber product head, Ebi Atawodi, as the director of payments in Europe, the Middle East, and Africa (EMEA).
Atawodi will help position Netflix Africa against on-demand streaming rival Showmax, reports say.
With over a decade of experience working in digital technology across multiple industries, co-founding mobile applications to heading software development teams, amongst others, Ebi Awatodi’s list of accomplishments far supercedes her pairs.
Her areas of expertise include marketing communications, brand strategy, digital /new media, product activation, brand amplification and corporate sponsorships, in addition to working as an engineer, software developer and interactive designer.
Born in Lagos, Nigeria Ebi had the privilege of spending most of her childhood living in different countries around the world because of her father’s career as a Nigerian Airforce officer.
She studied Electrical and Electronics Engineering at the University of Nottingham, United Kingdom and holds a master’s degree in computing around artificial intelligence and visualisation of information from Imperial College, London.
She began her career an ‘advent technologist’, working as a software developer for the first five years of her career. She later co-founded Connect2Car. After working a series of high profile jobs, Ebi moved on as Head of Corporate Communications as well as Head of Events and Sponsorships for Etisalat, Nigeria.
While there, she created and executed the idea for the Etisalat Prize for Literature, which rose to become Africa’s most prestigious literary prize. She also created the Etisalat Music platform.
In 2014, Ebi started out with Uber as General Manager for Lagos and grew to become Uber’s General Manager for West Africa. During her time as General Manager of Uber, Lagos, Ebi introduced the inclusion of cash payments for riders in Lagos, which played a major role to Uber’s penetration in Nigeria. Under her leadership, Uber Lagos recorded a 10-times growth in the company’s supply within six months, as well as a hundred-fold growth in demand.
Before her appointment, Ebi was Senior Product Manager at Uber worldwide.