Following months of backlash about the platform not giving adequate opportunity to black creatives on its platform, Tik Tok has hired Shavon Charles as its new Director of Diversity and Inclusion Communications.
This isn’t the first time Charles has got the news , Shavone Charles was Instagram’s first music and youth culture hire in 2015, overseeing global music and youth culture communications.
Before joining TikTok, she served as director of communications and creative partnerships for the photo platform VSCO and was noted for creation of the #BlackJoyMatters campaign – a summer-long “series of community efforts and in-app experiences that spotlight and amplify a more holistic view of modern Black existence, centered around Black joy.”
Charles has forever been an advocate for Black creatives, she created two independent collectives focused on amplifying voices of black creatives: Future of Creatives and Magic In Her Melanin.
“As a Black creator and advocate,” Charles said. “I am thrilled to join the TikTok team and continue my work in fearlessly supporting and amplifying the stories of underrepresented creators.”
The executive will report to Hilary McQuaide, TikTok’s head of communications.