GALAGO is a footwear brand with a difference. It not only celebrates an African aesthetic, embracing the traditional techniques and craftsmanship renowned on the continent, but also brings in a uniquely customised aspect for the wearer. Fashion entrepreneur and founder, Adhiambo Mula-Lauwers, is tapping into a new design aesthetic that is highly customer centric and very individual.
This month, LoA celebrates the inspirational work of talented design entrepreneur, Adhiambo Mula-Lauwers, and finds out more from her about the process of creating a truly unique and proudly African footwear brand.
“Galago’s unique advantage in this competitive market, is in allowing the customer to design her own style, a trend-cum-practice perfectly suited for our 21st Century mindsets, for which the right to choice has become a fundamental human right!”
What does your company do?
GALAGO is a customer-focused, fashion footwear brand, built and inspired around Africa.
In embracing the African aesthetic, Galago draws on craft, talent and traditional techniques, creating fresh contemporary products infused with soul. We manufacture and sell African inspired footwear under 2 lines:
Firstly, GALAGO “Design-your-own” concept footwear. These on-trend, handcrafted sandals consist of full leather soles complemented by a variety of interchangeable uppers, utilizing a design-registered technique. Secondly, “Ready-to-wear” footwear consisting of pumps, loafers, and soon to be introduced slip-ons.
What inspired you to start your company?
The concept for GALAGO was born through a series of trial and error, made mainly out of the desire to make luxury African footwear.
Where did the inspiration come from for your focus on sandals?
Why sandals? Well, being born and raised in the sunny costal town of Mombasa, where no-one ran around barefoot – wearing sandals was what we did. And there was every kind of sandal! From intricate Masaai beaded ones, to the “Akala” – the hardy tyre sandal. So the design journey began – how could we take it a step further? Why not change colour, style, texture? What if we can could make 7 different styles with one shoe? One for every day of the week? And that is how Galago was born.
Why should anyone use your service or product?
Galago’s unique advantage in this competitive market, is in allowing the customer to design her own style, a trend-cum-practice perfectly suited for our 21st Century mindsets, for which the right to choice has become a fundamental human right!
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
The Galago brand is my long-time sartorial dream and I established it in Johannesburg in 2012. My background is in the fashion industry, first as an international model and a regular on the runways of SA Fashion Week, then as a fashion show producer at SA Fashion Week and African Fashion International.
After 7 years as a model I finally followed my entrepreneurial spirit, a trait I think I got from my industrious mother, who also had a love for shoes. For 3 years, I imported luxury shoes from Europe’s most renowned labels and sold them to a loyal local clientele before I realized there was a definite a gap in the local shoe market. I saw a need for locally produced quality footwear.
In addition to bridging the style and price gap, I wanted to create a product that honoured African heritage and today we source all our materials locally, and all our products are expertly stitched and sewn by African hands.
source. Lionesses Africa
Hi, just wanted to tell you, I loved this post. It was helpful. Keep on posting!
Im grateful for the article.Thanks Again. Awesome.
I do agree with all of the ideas you have offered in your post. They are really convincing and can definitely work. Still, the posts are too brief for starters. May you please prolong them a bit from next time? Thanks for the post.
I have recently started a site, the information you provide on this site has helped me tremendously. Thank you for all of your time & work.
I was recommended this blog by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You’re incredible! Thanks!
You made some decent points there. I looked on the internet for the issue and found most people will go along with with your site.
hey there and thank you for your info ?I have certainly picked up anything new from right here. I did however expertise some technical points using this website, since I experienced to reload the site lots of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and could damage your quality score if ads and marketing with Adwords. Well I adding this RSS to my e-mail and could look out for much more of your respective exciting content. Ensure that you update this again very soon..
I in addition to my friends happened to be following the excellent hints from your web blog and suddenly I had an awful suspicion I had not expressed respect to the web site owner for those techniques. Those men happened to be for this reason happy to learn them and now have extremely been taking advantage of them. Appreciation for actually being really considerate and then for choosing such amazing things millions of individuals are really eager to understand about. My personal sincere apologies for not expressing gratitude to sooner.
This information is invaluable. When can I find out more?
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but instead of that, this is excellent blog. An excellent read. I’ll certainly be back.
Wow, wonderful weblog structure! How lengthy have you ever been blogging for? you made running a blog glance easy. The entire glance of your site is excellent, let alone the content!
I have learn some good stuff here. Definitely value bookmarking for revisiting. I surprise how so much attempt you put to make such a fantastic informative site.
Hello there, just became aware of your blog through Google, and found that it’s truly informative. I抦 gonna watch out for brussels. I抣l appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!
Fantastic goods from you, man. I have understand your stuff previous to and you’re just extremely excellent. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it enjoyable and you still take care of to keep it wise. I can’t wait to read far more from you. This is really a wonderful website.
Thank you for another informative website. The place else may I get that type of info written in such an ideal way? I’ve a project that I am just now running on, and I’ve been at the look out for such info.
A lot of thanks for every one of your hard work on this web page. Gloria loves participating in investigation and it’s really simple to grasp why. I learn all about the lively mode you offer important techniques via the web site and improve participation from others on this area of interest while our favorite girl is in fact being taught a lot of things. Take advantage of the remaining portion of the year. You’re doing a brilliant job.
Hurrah, that’s what I was searching for, what a information! existing here at this blog, thanks admin of this web page.
hi!,I like your writing very a lot! percentage we keep in touch more about your post on AOL? I need an expert on this space to resolve my problem. Maybe that’s you! Having a look forward to peer you.
Thanks for another magnificent article. Where else may just anybody get that type of info in such an ideal manner of writing? I have a presentation next week, and I’m at the look for such info.
Hello There. I found your blog using msn. This is a really well written article. I抣l be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will definitely return.
Hello my loved one! I wish to say that this post is amazing, great written and include approximately all vital infos. I would like to see more posts like this .
I’m very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc.
Nice read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thank you for lunch!
You can definitely see your expertise within the work you write. The sector hopes for even more passionate writers like you who are not afraid to say how they believe. All the time go after your heart.
thanks, keep visiting duchess international magazine, we always keep you updated.
You are a very intelligent individual!
I am glad for commenting to let you understand of the remarkable discovery my friend’s girl had visiting yuor web blog. She learned a wide variety of details, not to mention how it is like to have an incredible giving heart to have many people with ease thoroughly grasp specific grueling subject areas. You truly exceeded people’s expectations. Thank you for displaying these helpful, healthy, informative and as well as cool thoughts on your topic to Janet.
Wow! Thank you! I continuously wanted to write on my website something like that. Can I take a fragment of your post to my blog?
yes you can, but give solid credits to duchess international magazine.
Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such fantastic information being shared freely out there.
thanks for visiting duchess international magazine,keep visiting, we always keep you updated.
Hello there, You’ve done a great job. I will definitely digg it and personally recommend to my friends. I am confident they will be benefited from this site.
Good day very cool web site!! Man .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds additionallyI am happy to seek out so many helpful information here in the put up, we’d like work out extra techniques in this regard, thank you for sharing. . . . . .
Very nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I抣l be subscribing to your rss feed and I hope you write again very soon!
Hi, I log on to your new stuff on a regular basis. Your writing style is witty, keep it up!
My brother recommended I might like this web site. He was entirely right. This post actually made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!
Iˇm now not sure the place you are getting your info, however great topic. I must spend a while finding out much more or working out more. Thanks for great information I was in search of this info for my mission.
Great site! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also
I have been reading out some of your stories and it’s pretty good stuff. I will make sure to bookmark your blog.