On a typical Sunday afternoon in Abuja, a group of lady entrepreneurs from different fields came together to act as models for a day at The Fusion Lifestyle Store. Dressed up by in house brands, they had a fun, relaxed afternoon catching up, shopping and posing for photographs.
The store owner Samiah Oyekan-Ahmed decided to feature real clients of the store and showcase the store in all its glory. Keeping to this theme, the photographs were shot around shoppers in the store and everything remained as it usually is. Samiah says “The shoot was a fun, relaxed event featuring no stylist and no professional models, just real women having a good old time!”
After seven years of successfully hosting premium trade events in Abuja and Lagos, Fusion Lifestyle Limited opened the doors to its first lifestyle hub early this year. The multi brand hub houses over 45 brands retailing fashion for ladies and men, body and beauty products, accessories, kids wear and accessories, home accents, books, fabric and lots more.
Situated at The Capital Hub, the store offers the convenience of shopping for most lifestyle needs in one warm and comfortable location. Its stockists include brands from Abuja, Lagos, Port Harcourt and growing.
Photography: The Cannon | @thecannon5
Makeup (on some): Ryam Blushes | @ryambeautyshop
Fashion: A la mode designs, MyQ, E4MA design, Tribal and deephouse, Vintage Collette, Diana La Vid, The Muse Factory, Keem Harun, Maie, Tal,Valentina Anne, Literati clothings
Accessories: Madame Coquette, Butterfly Jewellery, Timeless Jewellery, Flaunt and Flair, Tal scarves
Kids wear: Emerald Mo, ZLuxxe
Shoes: Heels district, Idong Harrie
Fabric: Simply Xara, Flow Fabrics
Body products: Ilham organics, Aweni organics, Ummita’s ,Tuesday in love
Gifts and greeting cards: The Gift Source, Not Just Pulp, Paraply services, Ethan and Harriet
Books: Chapters books, Funny Africa
Party supplies: Jwjose parties
Phone accessories: Casevogie
Home accents: Berries collection, MFactory