Grammy-winning singer-actress Ciara and her Seattle Seahawks star hubby Russel Wilson are teaming up with streaming giant Amazon under a first-look deal.
The partnership will see the duo develop and produce scripted series and films via their Why Not You Productions for the company.
“We’re so excited and honored to work with Amazon Studios,” the couple said in a joint statement Tuesday. “They’ve quickly become one of the most exciting studios in entertainment and have shown a strong belief in our vision to bring inspiring stories to the world. We can’t wait to begin our work together.”
The power couple known for their philanthropic deeds are also founders of the Why Not You Foundation, a nonprofit focus on motivating and empowering young kids.
Ciara launched Beauty Marks Entertainment as a platform for music, media, film, fashion, philanthropy and more.
“Russell and Ciara are a true powerhouse producing duo — both with extraordinary success in their respective careers on the field and the stage, their business ventures, and shared dedication to philanthropy,” said Amazon Studios head Jennifer Salke. “We share a passion for developing diverse and emotionally connecting stories that can inspire the world and spread positivity and hope. Our world certainly needs it.”
The pair join others including Lizzo, Forest Whitaker, Michael B. Jordan, Donald Glover who have first-look deals at Amazon.