With her wealth of talent, Africa might just be entertainment’s next biggest home.
Rozina Negusei, President and CEO of Zanar Entertainment, Entreeg Records, and Entreeg Entertainment Group, and wife of award winning Senegalese-American singer Akon has her eyes set on the continent and has infact touched based in Uganda.
Rozina recently announced plans to invest a whopping $12 million in the Ugandan entertainment industry. She intends to explore available investment possibilities so as ascertain projects worth backing, according to local outlet Sqoop.
“We are here to explore new opportunities in Uganda, we are focused on investing in Agriculture, solar, and real estate,” she said. “Our main focus is to see how we can bridge the gap between East Africa and West Africa in terms of business and trade.”
Negusei currently in the East African country was reportedly invited to Uganda by East African Partners (EAP) managing director, Isaac Kigozi, alongside a group of Turkish investors, who are set to visit a few government departments, agencies, and private sector establishments.
“We definitely wanted to bring entertainment in Africa, we are looking for a hub, a home to be the Africa Hollywood; America became America not because of Agriculture but because of the entertainment industry,” Negusei continued in her statement.
“It’s our job to bring the African movies, music, take it to the next level by recognizing ourself, we don’t have to wait for other cultures to recognize us, we are good enough to recognize ourselves. If we bring entertainment whether movie, music award, every year, Uganda can become the home of the entertainment industry.”
Negusei also paid a visit to the country’s President Yoweri Museveni, Blizz Uganda reported.
“I was pleased to meet such an honourable, genius leader and a walking library. He called me a daughter and gave me a name, Estella Ihangwe,” she shared. “It was amazing to be in the presence of such a knowledgeable leader. I have met several leaders, but President Museveni is exceptionally knowledgeable. You guys are lucky to have such a leader. Seriously, you won’t realize it until he is no longer here.”
Negusei’s investment package for the country’s entertainment industry includes a five-year deal, according to Face2Face Africa.
Akon, big on philanthropy and investments is also expected join his wife later in Uganda for the business trip.