From DJ To Boss Lady! Meet Monali Shah: Coca-Cola’s Head Of Integrated Marketing Communications in Africa

By Duchess Magazine

“There’s no substitute for working hard. Even the smartest people in the world work very hard.” -Monali Shah

Global 100 Under 40 Most Influential People of African Descent 2020. 2019 African Marketing Professional of the year (MWA).

Kenyan born Top Marketing Communications executive Monali Shah, with over 19 years experience in FMCG, Telecommunications, Banking and the Entertainment industry has brilliantly distinguished herself in the industry with stellar achievements to show.

The hardworker has led her team the most well known campaigns for the Coca-Cola company in Africa – Coke Studio Africa, Billion Reasons to Believe, Share a Coke, Copa Coca-Cola, FIFA World Cup, global Taste the Feeling campaign to name a few.

She currently leads Integrated Marketing Communications for Coca-Cola in Africa across the brand portfolio of the company. Shah has been working with the company for six years now.

“I’ve had quite a non-linear career journey, built through varied experiences in different industries, roles, geographies.

I started my journey as a DJ in the night and a sales person at a CD store in the day, My experience spans across Strategic Brand and Marketing Communications in FMCG, Telco, Banking and Music, football & Entertainment Marketing, both across Sub Sahara Africa.  I’ve also had the opportunity to live & work in Kenya, South Africa and now Nigeria.” She says.

Monali Shah has served in several capacities in the top company:
before her present position, the executive served as Marketing Communications Director – West African Business Unit ( July 2019 – Dec 2020). Prior to that, she was Marketing Communications Director – South and East Africa Business Unit ( Feb 2019 – June 2019), among other positions.

Notably, she has also led some of the most successful campaigns for one of the world’s best-known brands.

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories is credited for championing gender diversity in leadership.

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