Coming off on the launch of her hairline, actress and entreprenuer Gabrielle Union is currently on a mission to empower and increase visibility of Black-owned businesses and organization in order to make life easier through the pandemic.
Union recently relaunched her new initiative Flawless by Gabrielle Union – a haircare company.
As part of the year-long “Lift As We Climb” initiative, Union’s company will use its digital platforms to amplify businesses that were created by Black entrepreneurs.
Among Black-owned companies featured are coffee and tea brand BLK and Bold, plant-based feminine care product line The Honey Pot, a non-toxic cosmetics line dubbed Mented Cosmetics, the children’s brand Darlyng & Co. among others.
Through the initiative, a portion of proceeds from Flawless by Gabrielle Union, will be donated to the Black Women’s Health Imperative; a nonprofit organization centered on protecting and advancing the health and wellness of Black women and girls.
“We fully intend to support Black-owned entrepreneurs in meaningful ways that lead to growth while encouraging and recycling the Black dollar in our community,” Union said in a statement. “The success of the Flawless brand is important to me, but so is ensuring that we are actively contributing our reach and resources to help empower others.”
Amid the coronavirus pandemic, several celebrities have set out to support Black-owned businesses including tennis star Serena Williams who donated proceeds from her jewelry line and Beyoncé who teamed up with the NAACP to provide grants for Black business owners.