Her Taste for Yogurt Lead to The Establishment of a Yogurt Company

In 2009 when Ehime Eigbe Akindele visited Nigeria on holiday from the US, she kept asking for where to buy Frozen Yogurt and nobody could give her an answer. And just like that, the idea came to her: come start a FroYo business back home. Today, Sweet Kiwi Frozen Yoghurt is strategically branded as the IT place for Frozen Yogurt in Lagos, Nigeria.

Ehime started the business by catering at events, and eventually the proceeds from those jobs funded the flagship store.Ehime talks about the nuances of running a business in Nigeria, and what it means to be an entrepreneur in the current economic clime. We hope you enjoy the interview.

So who is Ehime?

I am the founder of Sweet Kiwi frozen yogurt. I studied Business information Technology and International relations at the London Metropolitan University, I graduated in 2006. I have alwaysworked mostly part time in London with my first career job being at Amnesty International in London. In 2007 I moved to America and I worked for a few companies including Citigroup where I was a Bankruptcy Referral Litigation specialist. This was my last job before I founded Sweet Kiwi

How did you find yourself on the path to Sweet Kiwi?

I found frozen yogurt by mistake. I would always see the signs but I had no clue what it was. In 2010 I ended up visiting an outlet and so began my romance with frozen yogurt. I took a training course to learn how to make frozen yogurt, I also did a food handlers and restaurant management training to prepare me for the business. I did a lot of research as well and started planning the kindof brand I wanted to have.

Let’s talk about money! Did you have to go through the loan or equity route?

To start the business I used my savings and money from family so I did not have to go through a loan or equity route.

What’s an average day in your life like?

My average day is pretty hectic. I wake up about 7am and try to plan my day. I have a little book where I write my to do list, I revise it every morning as it helps keep me on track with all the things I have to do. I get to the office about 8am and I start to put my list into action. I have to gothrough loads of reports, have several meetings throughout the day, visit Sweet Kiwi locations and meet with management staff. My little black book helps me keep sight of the pressing items I have to attend to.

Can you describe what it is like being a young, female entrepreneur in Nigeria today?

Being a female entrepreneur is not easy at all, it is very tasking and I take my hats off to anyone who is doing it. Nigeria is an interesting place and even when you plan your day down to the very last second, it hardly ever goes according to plan. My typical day ends about 1/2am.

What are some of the constraints of running a business of this nature in Nigeria – given theabsence of basic infrastructure such as electricity?

For us a major constraint is power, easy access to funding and government policies that affect SMEs. Once your business is visible, I find you get harassment from all kinds of real and made up governmental agencies. I think this issue should really be addressed as their aggressive nature suggest they do not want the development or growth of small businesses. Funding is another major issue as it is extremely difficult to raise funding as a business in Nigeria and every business needs funds to grow. Going into the power issue is like flogging a dead horse.

What’s the current staff strength of Sweet Kiwi?

Right now we have a staff strength of about 30 people. That’s an impressive number. We know that a lot of budding entrepreneurs complain about the availability of good human resources – staff. Do you have any of those challenges at Sweet Kiwi?This is a major challenge for us and I find that it stems from the educational and social environment in the country. I find young people are not encourage to start working early and so they do not understand how to behave within a work environment. I think the Nigerian educational system should be restructured and also older secondary school children should start working part time in different industries so they gain work experience. I started working at a young age and I believe that instilled great work ethics in me so I am a supporter of teaching responsibility early.

Please share some of the ways you overcome these staffing difficulties?

At Sweet Kiwi we do a lot of training. We try to imbibe our own culture into our staff. We keep our compensation package attractive and try to maintain a fun work environment where staff have room to develop their skills and grow. We like our staff to own their processes, and have the ability to think through actions. It is still a daily challenge but I like to believe we are overcoming it.

youh

What are your short term and long term goals for Sweet Kiwi?

My short term goals are to expand the business through Nigeria and build solid internal structures and processes. Long term goals are to expand Sweet Kiwi international, for it to be the largest frozen yogurt company out of Africa.

That’s an admirable goal. So far, what would you say has been highest point of your experience running Sweet Kiwi?

My highest point would be the day we opened our first official location on Admiralty way. I was put through the fire to achieve that but at the end it was all worth it. It wasn’t a perfect day but it was amazing to finally have a dream which had been in my head since 2010 come to fruition.

In hindsight, what are three things you would have done differently – if you had to do it all over?

Honestly, I can pick a million things I could have done differently but I believe those things have shaped both me and Sweet Kiwi to be what we are today. Every experience for me is a learning opportunity and maybe if I did not do it in the first place I won’t know not to do it now. I find it is best to make those mistakes when you are still small and growing.

Do you have any nuggets of wisdom to share with any aspiring entrepreneurs reading this?

‘Be fearless in the pursuit of whatever sets your soul on fire’. It will not be easy but it will be worth it, you just have to hang in there, be selfless and dedicated.

Thank you for speaking to us, Ehime. We can’t wait to see Sweet Kiwi International and we wish

you the best in your future endeavours.

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on whatsapp
Share on email
Share on print

42 comments

Sang Lumbard March 1, 2016 - 9:26 am

You could certainly see your enthusiasm within the work you write. The world hopes for even more passionate writers like you who aren’t afraid to mention how they believe. At all times go after your heart. “If the grass is greener in the other fellow’s yard – let him worry about cutting it.” by Fred Allen.

Reply
Duchess International Magazine March 1, 2016 - 11:37 pm

THANKS DEAR!

Reply
http://www.invisibleantislip.com/antis.asp?up=sitemap.xml March 5, 2016 - 11:59 am

Hello, you used to write magnificent, but the last several posts have been kinda boring I miss your great writings. Past few posts are just a bit out of track! come on!

Reply
nessa devil March 7, 2016 - 10:52 am

Really informative blog.Really looking forward to read more. Keep writing.

Reply
christian louboutin online shopping March 7, 2016 - 5:31 pm

Hi there, for all time i used to check website posts here in the early hours in the daylight, because i love to find out more and more.

Reply
cheap air max st March 7, 2016 - 6:22 pm

I am no longer certain the place you’re getting your info, however great topic. I must spend some time learning much more or understanding more. Thanks for magnificent information I was in search of this information for my mission.

Reply
Cheap 2011 NHL All Star Jerseys March 7, 2016 - 8:10 pm

You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I抣l try to get the hang of it!

Reply
nike air max 705003 March 7, 2016 - 8:49 pm

I carry on listening to the news update speak about getting free online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i acquire some?

Reply
Billige Nike Free Run 5.0 v2 March 7, 2016 - 9:35 pm

Good write-up, Iˇm normal visitor of oneˇs blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

Reply
cheap air max 2013 all white March 7, 2016 - 11:50 pm

Hiya, I am really glad I’ve found this information. Today bloggers publish only about gossips and net and this is actually annoying. A good web site with interesting content, that is what I need. Thank you for keeping this web-site, I will be visiting it. Do you do newsletters? Can not find it.

Reply
Billige Nike Free sko herre March 8, 2016 - 12:39 am

Thanks for sharing excellent informations. Your web site is so cool. I am impressed by the details that you have on this web site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched all over the place and simply could not come across. What an ideal web-site.

Reply
Zapatos MBT Outlet March 8, 2016 - 1:00 am

You made a number of good points there. I did a search on the topic and found most people will go along with with your blog.

Reply
銉娿偆銈?涓€旀帯鐢▅銉娿偆銈?銈搞儯銉炽儜銉紎銉娿偆銈?銈广儖銉笺偒銉?銇娿仐銈冦倢 March 8, 2016 - 1:51 pm

I have been examinating out a few of your articles and it’s clever stuff. I will surely bookmark your blog.

Reply
cheap nike air max 90 2010 March 8, 2016 - 3:44 pm

Hi to all, it’s actually a fastidious for me to pay a visit this web page, it consists of important Information.

Reply
tomboy nike air max mirrored all gold March 8, 2016 - 10:33 pm

As a Newbie, I am permanently exploring online for articles that can aid me. Thank you

Reply
銉娿偆銈?鏈箤 搴楄垪 March 8, 2016 - 10:37 pm

This video post is actually enormous, the sound feature and the picture feature of this video post is actually remarkable.

Reply
cheap air max 95 retro March 9, 2016 - 12:29 am

I will immediately snatch your rss as I can not to find your e-mail subscription hyperlink or newsletter service. Do you have any? Kindly let me know so that I may subscribe. Thanks.

Reply
adidas purple shoes March 9, 2016 - 1:21 am

Whats Going down i am new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I hope to give a contribution & assist different users like its helped me. Good job.

Reply
best price on vans shoes March 10, 2016 - 2:57 am

Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, let alone the content!

Reply
ナイキ プリモントリオールレーサー レディース March 10, 2016 - 3:17 am

I like what you guys are up too. Such intelligent work and reporting! Keep up the superb works guys Iˇve incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂

Reply
Nike Air Max Online March 10, 2016 - 4:00 am

Great  I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Excellent task..

Reply
ナイキ キーパーグローブ 新作 March 10, 2016 - 5:08 am

Hiya, I’m really glad I have found this info. Today bloggers publish only about gossips and internet and this is really annoying. A good web site with exciting content, that’s what I need. Thanks for keeping this web-site, I’ll be visiting it. Do you do newsletters? Can not find it.

Reply
Emails Leads and Business All Country and Tools Private March 10, 2016 - 1:43 pm

Thanks for the blog post.Really thank you! Want more.

Reply
ナイキ ジャパン March 11, 2016 - 2:08 am

I like the valuable info you provide in your articles. I抣l bookmark your weblog and check again here frequently. I am quite certain I will learn lots of new stuff right here! Good luck for the next!

Reply
Duchess International Magazine March 11, 2016 - 12:29 pm

thanks, keep visiting duchess international magazine, we always keep you updated.

Reply
mbt shoes stockholm rea March 11, 2016 - 3:29 am

This is very interesting, You’re a very skilled blogger. I have joined your feed and look forward to seeking more of your magnificent post. Also, I have shared your website in my social networks!

Reply
Duchess International Magazine March 11, 2016 - 11:26 am

thanks for visiting duchess international magazine,keep visiting, we always keep you updated.

Reply
ralf lauren tapeter March 11, 2016 - 3:35 am

Unquestionably believe that which you said. Your favorite justification seemed to be on the web the easiest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

Reply
nike free run prix March 11, 2016 - 3:48 am

I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

Reply
cheap-silver-air-max-1 March 11, 2016 - 4:22 am

Touche. Great arguments. Keep up the amazing work.

Reply
ナイキ ゴアテックス スニーカー March 11, 2016 - 5:45 am

I was just looking for this information for a while. After six hours of continuous Googleing, finally I got it in your website. I wonder what is the lack of Google strategy that don’t rank this type of informative web sites in top of the list. Generally the top sites are full of garbage.

Reply
Zapatillas Airmax Baratas March 12, 2016 - 6:00 am

Magnificent beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

Reply
cheap adidas running trainers womens March 12, 2016 - 8:27 am

whoah this blog is excellent i really like studying your articles. Stay up the great work! You understand, a lot of persons are searching round for this info, you can aid them greatly.

Reply
light March 12, 2016 - 9:55 am

I appreciate you sharing this article.Really looking forward to read more. Really Great.

Reply
air jordan oreo March 13, 2016 - 2:48 am

I think other website proprietors should take this website as an model, very clean and magnificent user genial style and design, let alone the content. You’re an expert in this topic!

Reply
cheap air max red March 13, 2016 - 3:19 am

Great tremendous things here. Iˇm very satisfied to peer your article. Thanks a lot and i am taking a look forward to contact you. Will you please drop me a e-mail?

Reply
Angle mort film entier March 13, 2016 - 9:06 am

Muchos Gracias for your article.Really looking forward to read more. Awesome.

Reply
エアジョーダン 14 レトロ March 13, 2016 - 9:16 am

Wow! Thank you! I continually needed to write on my website something like that. Can I implement a part of your post to my site?

Reply
Billige Nike Free billig kaufen damen March 14, 2016 - 2:02 am

I am not sure where you’re getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for excellent info I was looking for this info for my mission.

Reply
Nike Air Max 90 Billig kaufen March 14, 2016 - 2:02 am

Very energetic article, I loved that bit. Will there be a part 2?

Reply
mulberry antony messenger Outlet March 14, 2016 - 3:32 am

Great amazing things here. I am very glad to peer your article. Thank you a lot and i’m having a look ahead to contact you. Will you kindly drop me a mail?

Reply
ナイキ スニーカー レディース ランキング March 15, 2016 - 1:15 am

I simply needed to thank you very much once again. I am not sure the things that I might have worked on in the absence of those recommendations provided by you regarding such a subject. It was before a real horrifying condition in my circumstances, however , taking a look at a expert avenue you handled the issue forced me to leap over joy. I’m grateful for your service as well as have high hopes you recognize what an amazing job you’re accomplishing training the rest all through your blog. I am certain you’ve never come across any of us.

Reply

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy
WeCreativez WhatsApp Support
Our support team is here to answer your questions. Ask us anything!
? Hi, how can we help?