World tennis champion Naomi Osaka is on a mission to change the face of beauty and yes, we love us some #GirlPower!!
Launching her skin care line dedicated to blacks and people of color, the excited reigning champion of the US Open and the Australian Open launched her skincare line called ‘Kinló’ translated – Kin means “gold” in Japanese, and ló means “gold” in Haitian Creole, buzz feed reports.
The Haitian- Japanese sports star in partnership with a Ghanaian-born dermatologist Dr. Naana Boakye, MD, experienced in treating darker, melanin-rich skin tones, through their product formulations will address the needs of the underserved Black-sunscreen consumers
Kinlò’s brand hashtag is #staygolden. According to BoF, Kinlò will launch in fall of 2021 with five products, everything will retail for less than $20. The four time Grand slam winning star speaking on her new project says:
“What drew me towards this project is having memories of being a kid and not knowing how to protect my skin. I only started wearing sunscreen recently.”
“What drew me toward this project is having memories of being a kid and not knowing how to protect my skin,” reports BoF. In a recent Instagram post, she writes, “I hope these products can help a lot of people and potentially save lives because I really feel that we aren’t protecting ourselves as much as we could.”
“I never thought I would ever start my own company, but I’m super excited to announce that I’ll be launching KINLÒ, a new brand of skincare products developed to protect and rejuvenate melanated skin tones. I hope these products can help a lot of people and potentially save lives because I really feel that we aren’t protecting ourselves as much as we could.”