Black women are defying the odds and taking their rightful place as innovators and epitome of change in today’s world. Proudly owning her awesome is New York native Cadillac’s Head of Multicultural Marketing, Alexis Kerr.
She sits on the helm of affairs in leading the organization’s efforts towards increase of opinion, consideration and market share amongst diverse consumers.
She also manages corporate social responsibility which ultimately are intune to the brand’s global marketing strategy.
Before her present position, the top executive served as the luxury brand’s head of operations for “BOOK by Cadillac” at the New York City global headquarters. “BOOK by Cadillac” was the first-ever mobility startup in the industry’s subscription service space.
In 2016, she led the customer experience team in General Motors Middle East Operations which was concerned with managing Dubai’s expansion of culture throughout the entire organization.
Most recently, she was responsible for managing and leading the creative agency execution of the 2021 Cadillac Escalade reveal short film with award-winning filmmaker, Spike Lee.
Prior to joining General Motors, Alexis managed a Business Development portfolio at Delphi exceeding $750m.
Kerr holds an undergraduate degree in both Engineering and Computer Science. She also holds an MBA in Marketing.
On how women change the narrative of negative stereotypes as it pertains to Black women, she tells Rollingout:
“Black women play a pivotal role in dispelling the negative stereotypes in our society. To change the narrative, we can:
Continue to show positive examples of us leading with excellence;
“Speak up” and support women who need guidance or who need to know there are other ways of approaching situations, and;
Tell our unique stories, in our own voice, to share candidly with other women of color so we can all be elevated together.”