RISING MODEL Jasmine Sanders has landed a new role as the face of Moroccanoil’s new Curl Collection campaign.
The hair care brand, known for its argan oil-infused products, has teamed up with the German-born stunner to publicise its new range for curly hair, which launches later this month.
The collection takes a “360-degree approach to managing every curl type,” from loose waves to tightly-spiralled curls. It features new products such as a Curl Enhancing Shampoo and Conditioner, a Curl Cleansing Conditioner and Curl Re-energising Spray, all of which contain argan oil-infused blends to nourish and enhance natural curls.
“I’m blessed with naturally curly hair and have always been an advocate for embracing my natural style,” said Storm-signed model Sanders, who has more than 1.5 million followers on Instagram and regularly shares photos of her natural style.
Her new role at Moroccanoil will see her front the brand’s new print and digital advertising campaign, as well as providing exclusive content to her fans on her social channels.
Moroccanoil co-founder Carmen Tal listed Sanders’ “wild curls” as the main reason for choosing her to front the campaign, highlighting the growing trend for natural hair in the beauty industry.
“More and more women today are finally embracing their natural curls,” she explained.