The Keroche Foundation, the brainbox of Keroche Breweries founder and CEO, Tabitha Karanja, whose 18 year journey to create the first truly Kenyan owned beer manufacturer has become a celebrated benchmark for locally owned businesses in Kenya and Africa, has announced it will spend about Sh20 million to mentor nine young and established entrepreneurs in the second phase of its business academy.
The business academy is geared towards helping the country’s youth create employment and is a key initiative of the Keroche Foundation, which is the corporate social responsibility arm of Keroche Breweries. Njoki Karuoya, the CEO of the Foundation said the academy seeks innovative and tax-compliant business proprietors to help mould their companies to multinationals.
“We want to promote the culture of entrepreneurship and address the challenge of unemployment in this country because many young people expect someone else to create employment for them,” said Njoki Karuoya when she launched call for entries into the academy.
Under Tabitha Karanja’s patronage, the Keroche Foundation addresses the knowledge and experience gap that confronts young Kenyan entrepreneurs. An in-depth curriculum designed by experts guides the programme through which young entrepreneurs are mentored, inspired, connected and guided towards overcoming personal and business challenges that plague young businesses. The commitment of the Keroche Foundation Academy is to increase motivation, confidence and the likelihood of business success by connecting rising entrepreneurs to successful and experienced players in practical, solution-oriented sessions. An intensive five-month programme aims at enhancing skills in business leadership, management, technology, access to finance, communication, branding and marketing.