The future is in code and I want women to write it

By Duchess Magazine

We must banish myths, cliches and stereotypes that say ‘this is not for girls’, insists the co-founder of Decoded

Say the word code and it immediately conjures images of boys in hoodies in basements listening to loud music and shooting nerf guns. But the future is being written in lines of code. I passionately believe that. And I want women to be part of that future.

Decoded began in 2011; we wanted to create a technology education experience that could demystify the dark arts of “digital” for anyone and everyone. We wanted to be able to teach someone code in a day. It was a mission impossible we set ourselves over a whiskey sour in Shoreditch, with nothing more than a credit card loan and a huge amount of hope and belief.

Technology is impacting everything and everyone. Yet how many people can confidently say that they understand the technologies behind the screen? Or that they feel like an active participant in the digital world, rather than a passive observer? I think about 1%. That feels wrong. Especially considering recent research estimating that up to 47% of roles can be easily replaced by machines in the next 10 years.

That whiskey sour in Shoreditch was the moment I fell down the rabbit hole and the beginning of Decoded.

Fast forward to 2016 and we are one of the biggest technology educators in the world working with boards and leadership teams across every single industry, sector and government recently launching our offices in New York, Sydney and Amsterdam. We have achieved the mission impossible and it has resonated beyond our wildest dreams. With a mere marketing budget of £27 to promote ourselves (wastefully spent on “Geek” T-shirts), over 3,000 different businesses across over 50 different cities around the world have since experienced our work.


We’ve moved beyond code to decoding the dark arts of data, hacking and cyber security, machine learning and more. We campaigned for code on the UK national curriculum which was successfully introduced in September 2014 – a worldwide first.

I think that, in the right hands, technology can be an incredible force for good. It feels like this is just the beginning. I am very excited about the journey but I also think the destination is another 10 years away.

The team inspires me daily and has taught me a lot. I have to pinch myself to think that constantly pushing the limits of what we can learn and do in the realms of technology and then decoding that for the rest of the world to understand is actually our job!

In the last few months alone Denise (a mathematical genetics graduate) turned a room of 100 people into a neural network, Olly (still only 24, a self-taught coder from the age of six and philosophy graduate) taught the boards of one of the largest entertainment companies in the world about the power of APIs, and Alex (ex-security white hat hacker) created a simulated game to replicate a real hack on a bank.

They are individuals with incredible technical capabilities, but also human beings with brilliant communication and empathy skills. People often ask me a lot about what it is like to be “the boss”. It just does not feel like that. Decoded is not very hierarchical, it is very trusting and everyone is very empowered. The structure is less like an organisational triangle. And more like a network. A bit like the web really.

Most of the time my days are really very random and fun; I could be suddenly on a plane to San Francisco, conference calling with Australia at midnight or heading to a meeting at Number 10 to discuss how to help start-up businesses grown in the UK.

I am really passionate about creating an environment where anyone with an idea can have the opportunity to create a business, equipping the next generation with the technology skills they need and championing women in technology.

It means that I am out most evenings and at the weekends I am mentoring start-ups, getting involved in roundtables on cyber security, speaking at events at schools, holding networking events for women in business or advising government groups to help make the UK a great place for business.

The worst part of my job is constantly being connected. I don’t think I am alone in finding it sometimes totally overwhelming. We were not created to be always on. Technology should enable us to be better, not control us. I completely switched off my emails last year and focused on the team. I am back on email, but in a more conscious way.

Some of the earliest pioneers in computer science were women. Yet, today women are opting out of STEM at school level and technology at career level in their droves.

We have to banish the myths, cliches and stereotypes that have evolved which say “this is not for girls”. It is. Why can’t the next billion-dollar tech company be led by a woman? And why aren’t there more technology products created for and by women? I want to change that.

It’s why I am such a big advocate for women in tech and business, ensuring that there is visibility, opportunity, education and mentorship. But much more is needed, specifically financing. I have a cunning idea up my sleeve and it’s something I want to take on in 2016, so watch this space.



eebest8 March 7, 2016 - 12:53 pm

Hi to every body, it’s my first pay a quick visit of this blog; this blog consists of remarkable and genuinely excellent stuff for visitors.

adidas bags women March 9, 2016 - 7:53 am

Thanks , I’ve recently been searching for info approximately this subject for a while and yours is the best I have came upon so far. But, what concerning the conclusion? Are you positive concerning the source?

ナイキ エアマックス レザー March 9, 2016 - 7:59 am

you’re actually a good webmaster. The site loading speed is amazing. It kind of feels that you’re doing any unique trick. In addition, The contents are masterpiece. you have done a great task on this matter!

cheap air max 1 March 9, 2016 - 8:26 am

You can definitely see your enthusiasm in the work you write. The world hopes for more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.

Billige Nike Free junior March 9, 2016 - 8:46 am

Hey There. I found your blog using msn. This is an extremely well written article. I抣l make sure to bookmark it and return to read more of your useful information. Thanks for the post. I抣l definitely return.

cheap womens nike air max March 9, 2016 - 8:47 am

I like the valuable info you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite certain I will learn many new stuff right here! Good luck for the next!

mbt malmö March 9, 2016 - 8:47 am

Itˇs really a cool and useful piece of information. I am glad that you just shared this helpful information with us. Please keep us up to date like this. Thank you for sharing.

nike free run 5.0 v2 March 9, 2016 - 3:17 pm

Hello, how’s it going? Just shared this post with a colleague, we had a good laugh.

ナイキ エア パーカー March 9, 2016 - 3:20 pm

Hello. impressive job. I did not anticipate this. This is a fantastic story. Thanks!

mbt shoes online rea March 9, 2016 - 3:25 pm

Hello, how’s it going? Just shared this post with a colleague, we had a good laugh.

mulberry alexa sale uk Outlet March 9, 2016 - 3:27 pm

I am continually searching online for posts that can assist me. Thanks!

ナイキ エアマックス モデル March 9, 2016 - 4:05 pm

Very efficiently written article. It will be useful to anyone who utilizes it, as well as myself. Keep doing what you are doing – can’r wait to read more posts.

mbt shoes cheap March 10, 2016 - 9:08 am

It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I wish to read more things about it!

ナイキ エアマックス レディース コーデ March 10, 2016 - 9:16 am

I have been examinating out some of your stories and i can claim nice stuff. I will make sure to bookmark your website.

ナイキ スニーカー激安通販ショップ March 10, 2016 - 3:09 pm

hi!,I really like your writing very so much! proportion we be in contact more about your article on AOL? I require an expert in this space to unravel my problem. Maybe that is you! Having a look forward to see you.

ナイキ おしゃれスニーカー メンズ March 10, 2016 - 3:26 pm

I like what you guys are up too. Such intelligent work and reporting! Keep up the superb works guys Iˇve incorporated you guys to my blogroll. I think it will improve the value of my site 🙂

ナイキ インターナショナリスト スニーカー March 11, 2016 - 6:33 pm

Hi there to all, because I am actually keen of reading this website抯 post to be updated on a regular basis. It carries fastidious stuff.

dame Nike Free Run + 3 koral/grå March 11, 2016 - 7:17 pm

Your means of describing everything in this piece of writing is really good, all be capable of effortlessly understand it, Thanks a lot.

cheap all white nike air max 1 March 12, 2016 - 2:13 pm

I savor, result in I found exactly what I used to be having a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye

Precios Zapatillas Salomon March 12, 2016 - 2:13 pm

My brother recommended I might like this blog. He was entirely right. This post actually made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!

billig mbt sko March 12, 2016 - 6:34 pm

Your way of telling everything in this paragraph is actually fastidious, all be able to simply be aware of it, Thanks a lot.

zapatillas de deporte new balance March 13, 2016 - 1:27 pm

I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.

Billiga Nike Air Max March 13, 2016 - 2:13 pm

Wow! Thank you! I continuously needed to write on my website something like that. Can I include a part of your post to my site?

cheap nike air max 90 boots from china March 13, 2016 - 9:31 pm

Hello there, You’ve done a great job. I will certainly digg it and personally recommend to my friends. I am confident they’ll be benefited from this website.

ナイキ エアプレスト レディース March 14, 2016 - 12:39 pm

Great write-up, Iˇm regular visitor of oneˇs web site, maintain up the nice operate, and It’s going to be a regular visitor for a long time.

new balancee March 14, 2016 - 2:33 pm

Keep working ,terrific job!

Underwear Calvin Klein March 15, 2016 - 11:35 am

You are a very bright individual!

cheap red white and blue air max March 16, 2016 - 10:58 am

Thanks a lot for providing individuals with an exceptionally brilliant opportunity to discover important secrets from this website. It’s usually very great plus packed with a lot of fun for me personally and my office co-workers to visit your blog at least 3 times weekly to study the newest guides you have got. And indeed, I’m so certainly pleased with the surprising methods you give. Some 4 facts in this article are really the most suitable I have ever had.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy
WeCreativez WhatsApp Support
Our support team is here to answer your questions. Ask us anything!
? Hi, how can we help?